Logo DiVici di Italia

The concept

A grape varietal going back
to the ancient Romans

Glera: planted in Veneto and Friuli-Venezia Giulia, it was one of the most well known and appreciated grape varietals at the time of the Romans; Livia Drusilla, Augusto's wife, was one of its greatest fan.

A shape that conveys heritage and history
The bottle is inspired to the classic shape of ancient roman columns, the main architectural element of important public buildings. The column is still the symbol of gorgeous social and cultural life.

A new brand name for a traditional wine
The dates set in Roman numerals convey heritage and history. DIVICI was constructed from Roman numerals to create a memorable name of classical harmony. No other type looks so unmistakably Italian than classic antique inscriptions found on monuments and plaques on the streets of Italy.